Promotion of Agricultural Products


EU-funding is provided for information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries with the main objective of enhancing the competitiveness of the Union agricultural sector.

The specific objectives are:

(a) increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union;

(b) increase the competitiveness and consumption of Union agricultural products and certain food products and to raise their profile both inside and outside the Union;

(c) increase the awareness and recognition of Union quality schemes;

(d) increase the market share of Union agricultural products and certain food products, specifically focusing on those markets in third countries that have the highest growth potential;

(e) restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems.

Financial support is provided to organisations representative of the agricultural sector(s) concerned on the national or EU level to implement information and promotion campaigns. The co-financing budget for 2016 was 111 million EUR and for 2017 133 million EUR are foreseen. The budget will further increase in the coming years.


Open Calls


Promotion of Agricultural Products

Name of Call

Description of Call

Eligible Applicants

Deadline

Multi programmes 2017 - Promotion of Agricultural Productions

The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector.

There are three separate calls for proposals under this open call. These aim to increase the awareness and recognition of Union quality schemes, raise awareness of Union sustainable agriculture and the role of the agri-food sector for climate action and the environment, and highlighting the specific features of EU agri-food products and quality schemes.

The expected impacts relate to the increase in recognition of the logo associated with the Union quality schemes by consumers, and to increase the competitiveness and consumption of Union agricultural and food products, their profile and market share. Furthermore, the second call focuses on focuses on how the product(s) promoted and their production methods contribute to climate change mitigation and/or adaptation, and/or biodiversity conservation and sustainable use, sustainable water management and sustainable soil management.

Public & private legal entities

April 20, 2017

Single programmes 2017 - Promotion of Agricultural Productions

The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector.

There are eight separate calls for proposals under this open call. These aim to increase the awareness and recognition of Union quality schemes, highlighting the specific features of agricultural methods in the Union and the characteristics of European agricultural and food products, and provision of information to multiple non-EU countries.

The expected impacts relate to the increase in recognition of the logo associated with the Union quality schemes by consumers, and to increase the awareness of the merits of the Union agricultural products by the European consumers. Furthermore, these calls aim to increase the competitiveness and consumption of Union agricultural and food products, their profile and market share.

Public & private legal entities

April 20, 2017