Design and development of an online campaign

Request for Quotations

12 February 2018

REQUEST FOR QUOTATIONS

Online_Campaign-MT-002-2018

Provision of services related to the design and development of an online campaign

 

MEUSAC will commission a reputable firm or individual to provide services related to the design and development of online adverts in news portals and sponsored adverts in a social media channel for an online campaign to promote the new website and other services offered by the Contracting Authority.

The services being requested include:

a. News portals:

i.     The design of an online campaign consisting of six (6) online adverts in (3) three leading local online news portals; two (2) in English and one (1) in Maltese.

ii.    The online adverts are to appear in a number of leading portals as follows: five (5) in the form of HomePage Leaderboard banners, one (1) in the form of a Skyscraper advert. The adverts are to be based on a 20% weekly occupancy.

iii.  The design and artwork of three (3) different adverts for online news portals one (1) skyscraper, two (2) Homepage Leaderboards.

iv.   Booking of adverts and payments should be affected by the service provider following the Contracting Authority’s approval. The service provider will be responsible to provide a detailed final report, showing that the adverts were aired/published as agreed by the various media organisations and the Contracting Authority.

b. Social Media:

i.     Two (2) online banners, comprising of two (2) different designs, are to appear on a leading social networking site periodically between March and April in the form of sponsored posts. A fixed budget of €375 is being allocated to this medium at €75 per post (five (5) different posts in all), excluding design and artwork.

ii.    The design and artwork of two (2) different adverts in the English language.

iii.  Booking of adverts and payments should be affected by the service provider following the Contracting Authority’s approval. The service provider will be responsible to provide a detailed final report, showing that the adverts were aired/published as agreed by the various media organisations and the Contracting Authority.

The contract will be awarded to the cheapest technically compliant quotation.

Information on the terms and conditions together with the services to be provided can be obtained from the Request for Quotations Dossier.

Proposals are to be addressed to info.meusac@gov.mt and must be titled: ‘Request for Quotations for the provision of services related to the design and development of an online campaign’ (Media_Campaign-MT-002-2018) by not later than 10.00 hrs CET of 19 February, 2018.  Late submissions will not be considered.

 

Clarifications


 


Clarification Requested: Which online page do you require the skyscraper advert on (e.g. Homepage, News etc)?

Answer: The skyscraper advert is intended to appear in the Homepage.

Clarification Requested: How long will the online news portal adverts run for (e.g. 1 week, 2 weeks etc)?

Answer: The six (6) online adverts are to appear for one (1) week each.

Clarification Requested: In which language (e.g. English/Maltese) would you like the leaderboard banners and the skyscraper banners?

Answer: Four (4) leaderboard adverts and one (1) skyscraper advert are to appear in English and one (1) leaderboard advert is to appear in Maltese.

« Back